PPC Speaker & Mind-Coach Luca Senatore im Interview
“Inside the mind of an extremely successful PPC strategy” – das ist der unglaublich spannend klingende Titel von Luca Senatore‘s Präsentation auf der PPC Masters 2015 am 12. Februar. Der gebürtige Italiener ist Strategy Director bei Genie Goals und ein echtes Multitalent. Luca ist eine sehr interessante Persönlichkeit, wie ihr im folgenden Interview feststellen werdet.
PPC Masters: What are the different working areas and projects you work for?
Luca: At Genie Goals we work with ecommerce businesses to help them achieve their digital marketing objectives – specifically we focus on PPC and shopping campaigns. We work with international clients running PPC campaigns in 63 different countries.
PPC Masters: Have you been to Germany before? If so, did you like it? Are you looking forward to Berlin?
Luca: I’ve been to Berlin before and LOVED it!
PPC Masters: What are you expecting of a German PPC Conference?
Luca: To be able to share some of our knowledge and experience and meet interesting and smart people.
PPC Masters: Could you give us a little sneak-preview what your session will be about? / What can the PPC masters participants expect from your presentation – and what do you expect from them?
Luca: The session will all be about the mentality that we know a successful PPC team must absolutely have in order to achieve extraordinary results. We will share our methodology, some of our best practices and, most importantly, the psychological approach! The key-questions we ask ourselves when running large and ambitious PPC accounts. The type of questions that help us achieve extraordinary results, the type of questions that get our team and our clients excited! – Participants can expect to be motivated, inspired and why not, entertained.
PPC Masters: What work challenge keeps you up at night?
Luca: Growth! I’m obsessed about growth. How do we grow more? How can we help our clients grow more? How can I grow more as a person?
PPC Masters: What is the last business book you read? Can you recommend it?
Luca: The Seven Habits of Highly Effective People – Yes.
PPC Masters: Do you have next to PPC and SEA another passion?
Luca: Psychology, Mind Coaching, Martial Arts.
PPC Masters: Thank you very much for the interview, Luca. We are looking forward to your session.
Du möchtest bei Luca’s Vortrag unbedingt dabei sein? Dann sichere dir jetzt noch schnell eines der letzten PPC Masters Tickets!
Author: PPC Masters
Original Blogpost: http://ppcmasters.de/de/news/ppc-speaker-mind-coach-luca-senatore-im-interview/