Bringing women into tech without sexist advertisements

For anyone who has read a few of our blogs it is nothing new that we at Endocode care about gender equality and we don’t take it lightly that the gender balance in the IT industry is completely off the rails.

We have run a series of blogs about women in tech, we have looked at the discouraging numbers, we have talked about sexist behaviour and stereotypical expectations, and the harmful effects these have on gender diversity. We don’t do this because we like to sway in our own miserable situation of doom: we raise these issues because we want to change it. We want to encourage women to join the tech community, and for the gender balance in the industry to be reflective of society as a whole. And apparently we are not alone. But not every effort is a step forward.

What are we talking about? Dice, a career website, has been plastering the walls of our beloved Berlin U-Bahn stations with advertisements that are claiming to connect the hottest tech-talents of the industry with top employers. Men and women. Great. However – obviously the female Ruby Developer is wearing a tight, sexy black dress.  And obviously the female Front End Developer ended up sitting on the floor in her high heels and her black dress, because where else would she be, right?

So every time we see these ads, it feels like a slap in the face. And yes, we have seen the half-naked male model version of this campaign as well (not as predominantly, but we have), and we still feel offended. And we are not alone.

So how about we get women into tech without using sexist advertisements to communicate their value?

Why should women be part of this industry and why should people be into technology? Because it is creative, it is dynamic, it makes the world turn, and yes, you can make some good money to pay your rent. The IT industry can be cool without needing to be ‘hot’ and ‘sexy’.

And women are part of this industry. They always have been.

Like Kay McNulty, Betty Snyder, Marlyn Wescoff, Ruth LichtermanBetty Jean Jennings, and Fran Bilas, the world’s first professional computer programmers, who played an integral role in the United States efforts in World War II. Or Margaret Hamilton, who was the Director of the Software Engineering Division of the MIT Instrumentation Laboratory, which developed on-board flight software for the Apollo space program. Or Grace Hopper, who invented the first compiler for a computer programming language.

Let’s not forget who laid the foundation of this industry. Let’s encourage girls to step up and follow the examples of these great inventors and scientists.

We’re on it! Our Girls’Day on the 28th of April 2016 is completely booked. We’re busy drafting schedules and projects, setting up laptops and having test runs.

We can’t wait.

Laptop Girls Day at Endocode


Author: Endocode
Published on April 12, 2016
Usage rights photo: Endocode AG
Original Blogpost:

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